Launching a Digital Bank in Record Time in Taiwan


To build a digital bank that would disrupt the market and be a change agent within the organization was always a tall ask as we needed to change the way of working within the bank to a rapid iterative one. It had to become more outcome driven which was fueled by early feedback and customer centric product development design.

Business Challenge:

The most fundamental challenge was to align the entire team to a common purpose. We had a few key challenges ahead of us as under -

  • Tight timelines and high delivery pressure
  • High Reputation risk if the launch did not go right
  • Getting the initial buy-in from leadership, as they were new to agile
  • Establishing effective communication channels within the org and vendor partners

GreyAmp Solution:

We worked with the team to bring them to establish the “Way of Working” based on Agile principles. GreyAmp integrated the delivery process with the vendor partners, working as a Single Team, till “Go-Live”. We used adaptive planning to maximize business value while working with constraints.

Business Outcome:

The MVP was successfully rolled out within 8 months. The ‘Digital Bank’ successfully captured the market and continues to be one of the top apps in the Taiwan market. It enabled effective communications for early feedback to establish business value and lastly, it built a working relationship with the vendor partner based on agile tenets of working.

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